was a Hungarian footballer, who played as a midfielder, and became a well-known coach later. With the title of Deputy Minister of Sport, he coached the Hungarian team known as the Mighty Magyars in the 1950s. Among the players in the team were Ferenc Puskás, Zoltán Czibor, Sándor Kocsis, József Bozsik, and Nándor Hidegkuti. Together with Béla Guttmann and Márton Bukovi, he formed a triumvirate of radical Hungarian coaches who pioneered the 4–2–4 formation.

Sebes advocated what he referred to as socialist football, an early version of Total Football, with every player pulling equal weight and able to play in all positions. Under Sebes, Hungary went unbeaten for 22 consecutive matches. During this run, Hungary became Olympic Champions in 1952 and Central European Champions in 1953. They also twice defeated England, 6–3 in 1953 and 7–1 in 1954, and finished as runners-up in the 1954 FIFA World Cup. Defeat in the final marked the beginning of the end for Sebes. Following this defeat, Hungary embarked on an 18-game unbeaten run that came to an end on 19 February 1956, when they lost 3–1 to Turkey. Despite the winning streak, Sebes was sacked after a 5–4 defeat against Belgium on 3 June 1956. He remained active in football throughout his life, working as an administrator and holding coaching positions at Újpesti Dózsa SC, Budapest Honvéd SE, and Diósgyőri VTK.

Gusztáv Sebes, then Hungary's undersecretary of sports and vice-president of UEFA, participated in its meeting at the beginning of April 1955 with the aim of studying the proposal to create a European Cup where the best teams on the continent would participate. The initiative was promoted by the French sports newspaper L'Équipe, by its director at the time Gabriel Hanot together with his colleague Jacques Ferran, and with the support of the president of Real Madrid Santiago Bernabéu, as well as Sebes.